Post by account_disabled on Jan 8, 2024 23:24:28 GMT -5
In this article we tell you everything you need to know about this concept and implement it in your brand's marketing strategies. Go to full article → vacancies|Privacyfacebook icontwitter iconyoutube iconlinkedin logoinstagram logotick logo What is benchmarking and how is it done? What is benchmarking and how is it done? Marketing Pablo Hernandez Benchmarking is a continuous process to take references in the market , which is very useful for companies that want to have the maximum performance of their strategies and plans. In fact, one of the main characteristics of marketing in general is that everything has to be investigated and analyzed, since in this way the best solutions can be found to achieve a real increase in the sales of the brand, improve its image. , achieve better customer loyalty, etc.
However, it is very important that data collection is done correctly , and that only the reference points that will truly make you stand out in your industrial sector are taken into account. Do you want to learn how to do benchmarking? In this article we will tell you the key points to do it. Definition of benchmarking As always, let's start Phone Number List with the basics first: with the concept of benchmarking. The word “benchmarking” literally means “comparative evaluation” in Spanish, and is a continuous process of comparison, evaluation and analysis of various aspects of the competition—generally of leading companies in the sector—such as their products, services and processes. It is very important to emphasize that the benchmarking process does not mean copying everything the competition does, but rather it is an evaluation that compares their processes with yours, in order to improve and have a broader vision of the market with which you work.
It is also necessary to keep in mind that, when benchmarking is carried out, it is not something that should be considered just once or to be done very spaced out. In reality, the benchmarking study must be integrated into your marketing strategy so that you do it constantly. This is so, because the world of business—and marketing—changes constantly, so sticking with the conclusions of a benchmarking carried out several years ago would be of no use today. What is benchmarking for? And what's the point of all this? The main reason is to find the actions that work best for the competition, which have directly to do with their business processes and marketing strategies; and thereby adapt some of these points to your own company, thus improving its level of efficiency.
However, it is very important that data collection is done correctly , and that only the reference points that will truly make you stand out in your industrial sector are taken into account. Do you want to learn how to do benchmarking? In this article we will tell you the key points to do it. Definition of benchmarking As always, let's start Phone Number List with the basics first: with the concept of benchmarking. The word “benchmarking” literally means “comparative evaluation” in Spanish, and is a continuous process of comparison, evaluation and analysis of various aspects of the competition—generally of leading companies in the sector—such as their products, services and processes. It is very important to emphasize that the benchmarking process does not mean copying everything the competition does, but rather it is an evaluation that compares their processes with yours, in order to improve and have a broader vision of the market with which you work.
It is also necessary to keep in mind that, when benchmarking is carried out, it is not something that should be considered just once or to be done very spaced out. In reality, the benchmarking study must be integrated into your marketing strategy so that you do it constantly. This is so, because the world of business—and marketing—changes constantly, so sticking with the conclusions of a benchmarking carried out several years ago would be of no use today. What is benchmarking for? And what's the point of all this? The main reason is to find the actions that work best for the competition, which have directly to do with their business processes and marketing strategies; and thereby adapt some of these points to your own company, thus improving its level of efficiency.