Post by joly978 on Feb 27, 2024 1:59:54 GMT -5
Creating a dialogue with the patient helps the company in several ways Marketing changes over the years. Communication, which used to be carried out from companies to customers, now takes on a new form. Two-way communication is on the rise, in which there is an exchange of messages between companies and their consumers. This technique is also valid for the medical field. With the progress of social media, it has become common for medical clinics to communicate with their target audience and for them to send messages back. There is a constant exchange that makes the relationship develop. People want to participate, and not just be in a passive position in the face of the company's marketing. Customers, in turn, can provide important feedback and information to companies. They begin to better understand both the reception of their products or services and the expectations and frustrations of their customers. If this form of communication is used well, everyone can win. Consumers have questions. For example, many people wonder about ZMA, what it is for and its benefits. If the company responds and creates a dialogue better explaining the qualities of this supplement, it can win over this customer who is looking for more information. Customers also start to feel more valued.
They are seen not only as a number, but as an individual who can Poland WhatsApp Number even contribute to the company's growth. The customer feels heard and begins to collaborate with the improvement of the medical products or services offered. If a consumer is not completely satisfied with such a purchase, instead of no longer purchasing a certain product or service, he or she can say what did not please him or her. The clinic can then modify this aspect and start to please this and other clients. A snowball is created that can boost sales. If the customer collaborates with their feedback, there is nothing more fair than rewarding them. A discount on the next purchase of products and services motivates the customer, who can then give more future opinions. It is also important to develop fluid and fun communication. Humor can generate interaction and engage customers. It is important for the brand to demonstrate that it is listening to its customers and evolving. This creates a community in which customers are part of the company's progress.
Bilateral communication results in greater engagement than if it were done only unilaterally. Each company must create its own strategy with the brand's DNA, so that it does not reproduce a ready-made marketing recipe, but also carries its personality.Graduated in Internet Systems, Architecture and with a Masters in Ergonomics and Design from UFPE. Director of Tante. Mental triggers in healthcare: how to use this strategy in medical marketing How to write well for a medical blog and build digital authority SEE TOO: Digital marketing agencyFind out when to hire a Digital Marketing agency Mental triggers in healthcare: how to use this strategy in medical marketing Post-consultation marketing: a competitive differentiator that brings immediate results creating conversion strategy with the purchasing journeyPurchase journey: use the right strategies to generate conversions.