Post by account_disabled on Mar 10, 2024 1:59:57 GMT -5
There are two ways of understanding a project: the one that is derived from its literal definition according to its dedication and the one that involves searching the soul of that initiative to value its involvement and scope. The first of them led me to understand that Aletheia is “a timeless clothing brand made in Spain in an artisanal way” , at least that is how they, Gavina Ligas and Ayoko Yokota, define it, the founders of what we know is a firm that is dedicated to make sustainable clothes. The second way of understanding what comes to my power is the one that interests me the most, which involves finding the seal of identity that defines and differentiates. I found it. In these two businesswomen, but above all creative, I found the essence of a phrase that JW Goethe already uttered: “There is no aesthetics without ethics.” At the same moment that I saw with my eyes the longevity hidden in a flower thrown to the ground and condemned to be of no use, I understood that Aletheia had come to the industry to create garments in a healthy and natural way, not as just another brand, but in the most insurmountable sense of the term.
In any case, the two learning paths led me to the same conclusion: the intention of this reference to add responsibility to the sector is to cultivate respect for natural materials and artisanal techniques , where all excess Bahamas Mobile Number List fabric is recycled [including water used in the dyeing process] and undergoes a circular process where everything created returns to nature without harming it. The business would come later. Born in Turin, but raised in Bordeaux, Gavina is a lover of drawing and colors. Her connection to fashion runs in the family, as both her grandfather and her father were highly respected tailors. For 20 years, the designer worked with Sybilla as creative director of Jocomomola collections for Japan. And perhaps her sensitivity to her talent and intuition led him to meet Ayako along the way. The Japanese woman, who moved to Spain in 1999 to continue her artistic and fashion design studies, has a long career as a designer and pattern maker for different women's and children's fashion brands, and as a teacher at various universities in Madrid.
A thousand gardenias for you After their quick and effective artistic connection, together they defined and shaped Aletheia's axis of activity: color. “Our dyeing process is absolutely natural and sustainable. We extract the dyes that nature provides, just as it was done millions of years ago, but with a contemporary look that improves the process and dispenses with the toxic metals used traditionally to fix the color," clarify the entrepreneurs who have managed to create garments. and linen, silk, wool and cotton accessories made from plants, such as the gardenia , the most special for this duo of designers who have known how to make the most of the sweet-scented vegetable that the sun best distills to condense it into its fruits. Nature making its way Until now, it was common to use it in the production of perfumes, due to its aroma similar to jasmine and oriental reminiscence, but not for making clothing. But it is in those pigments that it gives off where its power lies as a dye with history, because they provide silks and wools with an intense, energetic yellow.
In any case, the two learning paths led me to the same conclusion: the intention of this reference to add responsibility to the sector is to cultivate respect for natural materials and artisanal techniques , where all excess Bahamas Mobile Number List fabric is recycled [including water used in the dyeing process] and undergoes a circular process where everything created returns to nature without harming it. The business would come later. Born in Turin, but raised in Bordeaux, Gavina is a lover of drawing and colors. Her connection to fashion runs in the family, as both her grandfather and her father were highly respected tailors. For 20 years, the designer worked with Sybilla as creative director of Jocomomola collections for Japan. And perhaps her sensitivity to her talent and intuition led him to meet Ayako along the way. The Japanese woman, who moved to Spain in 1999 to continue her artistic and fashion design studies, has a long career as a designer and pattern maker for different women's and children's fashion brands, and as a teacher at various universities in Madrid.
A thousand gardenias for you After their quick and effective artistic connection, together they defined and shaped Aletheia's axis of activity: color. “Our dyeing process is absolutely natural and sustainable. We extract the dyes that nature provides, just as it was done millions of years ago, but with a contemporary look that improves the process and dispenses with the toxic metals used traditionally to fix the color," clarify the entrepreneurs who have managed to create garments. and linen, silk, wool and cotton accessories made from plants, such as the gardenia , the most special for this duo of designers who have known how to make the most of the sweet-scented vegetable that the sun best distills to condense it into its fruits. Nature making its way Until now, it was common to use it in the production of perfumes, due to its aroma similar to jasmine and oriental reminiscence, but not for making clothing. But it is in those pigments that it gives off where its power lies as a dye with history, because they provide silks and wools with an intense, energetic yellow.